AMA – Sustainable High Jewelry – was born from Gioielleria Italiana, an innovative B2B company in the fine jewelry sector, proudly Made in Italy. The company has patented a system that allows users to configure over 500,000 unique jewelry pieces, with real-time price updates. AMA combines the craftsmanship of Valenza with traceability, technology, and sustainability: it uses lab-grown diamonds and recycled 18kt gold, and supports reforestation and women’s empowerment projects in Tanzania.
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