Strategies and success models for the jewelry world in China

The Chinese market represents an extraordinary yet complex opportunity for high-end Italian jewelry. During the event, we'll cover crucial topics for building a winning commercial strategy.

Main topics:

• Market insight: analysis of current trends in the Chinese jewelry sector.
• The Chinese consumer: who they are, what they want, and how they buy. Understanding their preferences and the importance of brand heritage.
• Digital strategies: mastering the Chinese digital ecosystem, from WeChat and Little Red Book (Xiaohongshu) to e-commerce platforms like Tmall Luxury Pavilion.
• Branding & storytelling: how to adapt the "Made in Italy" narrative to resonate with the local audience without losing your identity.

This event is aimed at entrepreneurs, export managers, and marketing professionals in the jewelry sector who are ready to embark on or strengthen their journey in China.

Streaming event on The Jewellery Connect
Translation available