RETAIL TALK- STORYTELLING FOREVER: From the showcase to the customer's heart: stories that leave a mark

The future belongs to companies that know how to tell stories and talk about themselves.

"Storytelling forever" is an invitation to rediscover the power of narratives in jewelry stores, where every object has a story and every sale begins by creating a connection.

With a direct, practical, and engaging style, Giampaolo Rossi, a brilliant communicator and a point of reference for those who want to make storytelling a concrete sales tool - involves the audience in a talk that goes straight to the heart of retail: storytelling is no longer an option but part of the profession.

A talk designed for those who, like jewelers, create and advise every day, aim to stand out by offering meaningful experiences, real emotions, and creating genuine relationships with customers.

Moderator:
Steven Tranquilli, Director of Federpreziosi Confcommercio

Speaker:
Stefano Andreis, Entrepreneur, President of Federpreziosi Confcommercio Nazionale
Giampaolo Rossi, Founder and CEO of La Fabbrica di Lampadine

Event streaming on The Jewellery Connect
Please note the event is in Italian - simultaneous translation is not provided