RETAIL TALK- Jewellery and AI: the unexpected alliance. A new paradigm to improve competitiveness, customer experience, and market strategies

A lot has been written about Artificial Intelligence, but for those working in the jewelry world, there are still few certainties. However, some evidence is starting to emerge of a reality destined to impact every aspect of the jewelry sector. Artisans, designers, brands, platforms, and retailers are called to rethink themselves in a shared and coordinated way.

The prospects are surprising and can allow for a better understanding of purchasing trends, optimization of decision-making processes, more efficient and personalized production, and improved shopping experiences thanks to chatbots and virtual assistants that support the customer from the digital showcase to after-sales.

The question we need to ask ourselves today - and that we're addressing in this meeting - is how ready we are to engage with this new "intelligence".

Moderator:
Steven Tranquilli, Director of Federpreziosi Confcommercio

Speakers:
Vincenzo Aucella, Entrepreneur, Deputy Vice President of Federpreziosi Confcommercio National and President of Assocoral
Mauro Mazzetto, Agile Business Coach, OProject manager CAPM, Learning Experience Designer

Organized by Federpreziosi Confcommercio


Live event on The Jewellery Connect
Please note the event is in Italian - simultaneous translation is not provided